Gore Design Co is a manufacturer of artisan concrete surfaces, such as countertops and sinks. Consumers, however, can be wary of using concrete when competing surfaces like granite already have a strong market presence. Our goal was to elevate peoples' conceptions of what is possible with this malleable material.
To highlight the “Erosion Sink”, I wanted to distance concrete from its industrial roots. Working with the tagline Concrete Evolved, I played up the dichotomy between its historical use and its current possibilities.
