Barbato & Ryan Real Estate Investing is a fresh new face in the world of residential real estate.
As a young company, this was their first step in establishing an identity for themselves. The foremost goal that we shared was providing them a mark that projected confidence and strength. One of my suggestions, after we ended the first round of brainstorming, was to take the logo home and “live with it” for a few weeks. It didn't make sense to make a snap decision on something that was such an important investment
After a few weeks, and no doubt some coffee stains, B & R came back with the decision at the top. We were excited, because we both felt it held a certain robust sophistication.
If you look closely, the angle made by the leg of the “A” reinforces the angle of the logo. The “B” and the “R” are stacked on one another, reiterating the B & R abbreviation. The logo itself is an abstraction of rooflines. These are ascending as an allusion to the transformation that occurs when rehabbing homes
Shown below this chosen design are some of the artifacts from the design process—affinity models and early sketches.
