Who would ever click this?

Unfortunately, I can absolutely picture the conversation that led up to this boneheaded ad. But let’s think about it through the eyes of Average Joe, Pandora listener. For Joe to click this ad, he’s going to have to subconsciously or consciously answer the following questions:

1. Do I have such brand affinity towards Wendy’s that I’m willing to adopt their music recommendations? Do they even play music in Wendy’s, by the way?
2. So, if I click this, what do I get? I see an exquisite Baconator. Where’s my 2 for 1 coupon to entice me to schlep down there for this tasty sandwich?
3. What kind of music are they going to play? I like Pandora because there aren’t ads in the music stream. Are they going to try and sell me on a burger while I’m rocking out? This sounds worse than McDonald’s McBLT record campaign
4. What’s the difference between the “Baconator Beatbox” and “Rock Waaay Better”? Should I choose one or the other? Are they exclusive? And, along that vector what will my friends think with Baconater Beatbox showing up in my radio listings?
5. Why are there asterisks? I don’t see any footnotes. Oh yeah, I get it now. The asterisks mean I qualify as a fool under Wendy’s Terms and Conditions if I click this ad.
6. And Baconator Beatbox. Really? That’s terrible. Not even a 10 year old fossilized marketing executive would think that’s cool.

This ad is simply a shame–and even more so because someone got paid a lot of money to make it.

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website